/2026
I'M RACHEL
Brand & Marketing Designer
I'm a creative balancing imagination, strategy, and heart.
Selected Work, 2018–2026
Branding, campaigns, print, video, and a little bit of everything in between.
Selected Work, 2018–2026
Branding, campaigns, print, video, and a little bit of everything in between.
Brand & Environmental
Villara Brand Identity & Fleet Graphics
Brand identity implementation and extension across fleet graphics, corporate collateral, print campaigns, and internal communications, each piece reinforcing recognition and consistency.
Brand & Environmental
Villara Brand Identity & Fleet Graphics
Brand identity implementation and extension across fleet graphics, corporate collateral, print campaigns, and internal communications, each piece reinforcing recognition and consistency.
Brand & Environmental
Villara Brand Identity & Fleet Graphics
Brand identity implementation and extension across fleet graphics, corporate collateral, print campaigns, and internal communications, each piece reinforcing recognition and consistency.
Product Branding
Emeric & VillaTherm Product Launch
Full product launch for two variable speed HVAC systems, from early naming and logo development through brochures, spec sheets, installation manuals, warranty materials, and homeowner education assets. Built in close collaboration with engineering and R&D teams.
Product Branding
Emeric & VillaTherm Product Launch
Full product launch for two variable speed HVAC systems, from early naming and logo development through brochures, spec sheets, installation manuals, warranty materials, and homeowner education assets. Built in close collaboration with engineering and R&D teams.
Product Branding
Emeric & VillaTherm Product Launch
Full product launch for two variable speed HVAC systems, from early naming and logo development through brochures, spec sheets, installation manuals, warranty materials, and homeowner education assets. Built in close collaboration with engineering and R&D teams.
Motion, Direction & Production
Heat Pump FAQ Video
A video resource for homeowners with new heat pump installations — planned, directed, filmed, and edited to answer the most common post-installation questions clearly.
Motion, Direction & Production
Heat Pump FAQ Video
A video resource for homeowners with new heat pump installations — planned, directed, filmed, and edited to answer the most common post-installation questions clearly.
Motion, Direction & Production
Heat Pump FAQ Video
A video resource for homeowners with new heat pump installations — planned, directed, filmed, and edited to answer the most common post-installation questions clearly.
Skills, Tools & Strengths
Design and marketing experience built across brand, print, digital, and motion. From concept through production.
Brand Systems & Identity
Brand identity development, refreshes, and logo implementation carried across print, digital, and environmental materials, with a focus on creating recognizable and consistent brand experiences across different audiences and applications.
Visual Identity
Brand Systems
Logo
Consistency
Marketing & Campaign Execution
Campaigns, lifecycle marketing, and internal communications designed to support clear messaging across customer, employee, and promotional initiatives.
Campaigns
Multi-Channel
Internal Comms
Lifecycle
Print & Environmental Design
Designing print and environmental materials for vehicles, job sites, mailers, signage, and customer-facing collateral, with consistency carried through each format.
Fleet Graphics
Signage
Collateral
Creative Direction & Video
Leading creative projects across departments and guiding work from concept through execution, collaborating with executives, R&D, vendors, and internal teams along the way, including filming, editing, and producing video content for brand and marketing initiatives.
Creative Direction
Video
Collaboration
Production
Tools & Software
Adobe Creative Cloud including Illustrator, InDesign, Photoshop, Premiere Pro, and Firefly, alongside Canva, WordPress with Elementor, and Framer. Experience with print production workflows, photography, AI-assisted creative workflows, and foundational HTML/CSS.
Adobe CC
AI Workflows
WordPress
Framer
Canva
Industry Experience
B2B and B2C marketing, corporate communications, manufacturing, technical products, home services, and hospitality — including HVAC, plumbing, and solar. Comfortable designing for audiences with different priorities.
B2B
B2C
Manufacturing
Home Services
Hospitality
Skills, Tools & Strengths
Design and marketing experience built across brand, print, digital, and motion. From concept through production.
Brand Systems & Identity
Brand identity development, refreshes, and logo implementation carried across print, digital, and environmental materials, with a focus on creating recognizable and consistent brand experiences across different audiences and applications.
Visual Identity
Brand Systems
Logo
Consistency
Marketing & Campaign Execution
Campaigns, lifecycle marketing, and internal communications designed to support clear messaging across customer, employee, and promotional initiatives.
Campaigns
Multi-Channel
Internal Comms
Lifecycle
Print & Environmental Design
Designing print and environmental materials for vehicles, job sites, mailers, signage, and customer-facing collateral, with consistency carried through each format.
Fleet Graphics
Signage
Collateral
Creative Direction & Video
Leading creative projects across departments and guiding work from concept through execution, collaborating with executives, R&D, vendors, and internal teams along the way, including filming, editing, and producing video content for brand and marketing initiatives.
Creative Direction
Video
Collaboration
Production
Tools & Software
Adobe Creative Cloud including Illustrator, InDesign, Photoshop, Premiere Pro, and Firefly, alongside Canva, WordPress with Elementor, and Framer. Experience with print production workflows, photography, AI-assisted creative workflows, and foundational HTML/CSS.
Adobe CC
AI Workflows
WordPress
Framer
Canva
Industry Experience
B2B and B2C marketing, corporate communications, manufacturing, technical products, home services, and hospitality — including HVAC, plumbing, and solar. Comfortable designing for audiences with different priorities.
B2B
B2C
Manufacturing
Home Services
Hospitality
Skills, Tools & Strengths
Design and marketing experience built across brand, print, digital, and motion. From concept through production.
Brand Systems & Identity
Brand identity development, refreshes, and logo implementation carried across print, digital, and environmental materials, with a focus on creating recognizable and consistent brand experiences across different audiences and applications.
Visual Identity
Brand Systems
Logo
Consistency
Marketing & Campaign Execution
Campaigns, lifecycle marketing, and internal communications designed to support clear messaging across customer, employee, and promotional initiatives.
Campaigns
Multi-Channel
Internal Comms
Lifecycle
Print & Environmental Design
Designing print and environmental materials for vehicles, job sites, mailers, signage, and customer-facing collateral, with consistency carried through each format.
Fleet Graphics
Signage
Collateral
Creative Direction & Video
Leading creative projects across departments and guiding work from concept through execution, collaborating with executives, R&D, vendors, and internal teams along the way, including filming, editing, and producing video content for brand and marketing initiatives.
Creative Direction
Video
Collaboration
Production
Tools & Software
Adobe Creative Cloud including Illustrator, InDesign, Photoshop, Premiere Pro, and Firefly, alongside Canva, WordPress with Elementor, and Framer. Experience with print production workflows, photography, AI-assisted creative workflows, and foundational HTML/CSS.
Adobe CC
AI Workflows
WordPress
Framer
Canva
Industry Experience
B2B and B2C marketing, corporate communications, manufacturing, technical products, home services, and hospitality — including HVAC, plumbing, and solar. Comfortable designing for audiences with different priorities.
B2B
B2C
Manufacturing
Home Services
Hospitality